The plan as first outlined by a post on the 4Chan board
, consisted of seven instructions to activists:
- Distribute news of the campaign to various bulletin boards and download a PDF copy of a poster with the words “It’s OK to be White” from a pre-arranged page.
- “Put on silly Halloween costume for anonymity, nobody will think twice because it’s Halloween.”
- “Posters go up on campuses (and elsewhere) across the world on Halloween night.”
- “The next morning, the media goes completely berserk.”
- “Normies* tune in to see what’s going on, see the posters saying ‘it’s okay to be white’ and the media & leftists frothing at the mouth.”
- “Normies realize that leftists & journalists hate white people, so they turn on them.”
- “Credibility of far left campuses and media gets nuked, massive victory for the right in the culture war, many more /our guys/ spawned overnight.”
(* “Normies” is the often-used blogosphere word for “normal,” or non-politically aware people.)
The instructions contained a “proof of concept” link to a Youtube video from ABC 7 news, which, it said, showed that the tactic would work because a “harmless message like this has already caused a massive media sh*tstorm before.”
The video in question concerned a report of a poster featuring the American “Uncle Sam” character with the words “I want you to love who you are, don’t apologize for being white.”
The ABC 7 report said that this was a “disturbing discovery at Boston College” which was “white supremacist” and a “hate crime.”
“The point is to have the MAXIMUM CONTRAST between how evil the media portrays these posters, and how clearly benign they are to normies,” the instructions continued. Do not alter the poster: uniformity is key, it will have the biggest impact,” the 4Chan instructions added.
The plan worked exactly as predicted. As the Washington Post breathlessly reported, “‘It’s okay to be white’ signs and stickers appear on campuses and streets across the country.”
That newspaper said that “since Tuesday, the posters have been spotted in Rocky River, Ohio; at Concordia College in Moorhead, Minn.; at Tulane University in New Orleans; at Montgomery Blair High School in Silver Spring, Md.; around college-campus rich Cambridge, Mass., including the Harvard Yard and at the University of Alberta in Canada.
“In most cases, schools and cities have pulled the posters down, but the message has continued to spread in images and hashtags across Twitter and other social media platforms, even prompting a related Know Your Meme entry detailing its Internet origins and cultural backstory.
By early morning of November 4, news articles about the campaign had appeared in the Fauquier Times, The Gateway Online, The College Fix, WND.com (which reported that it had “sparked police probes”), Cleveland Scene Weekly, The Boston Globe, Sputnik International, W*USA , WJLA, Media Matters for America, KCRG, WDAY, Minneapolis Star Tribune, Minnesota Public Radio News, Grand Forks Herald, Duluth News Tribune, and the Bismarck Tribune—and was rapidly spreading further.
The fact that such an innocuous poster could provoke such an outcry is indeed evidence that the original organizers were absolutely correct in their strategy: just being white is a “hate crime” in the eyes of the media and the establishment.